Expertise

The stack I build with

A full-spectrum toolkit spanning personalization, journey design, data engineering and unified customer data.

01 Personalization & Real-time Engagement

Contextual, one-to-one experiences delivered in the moment — my core focus.

Marketing Cloud Personalization Interaction Studio Web tracking Behavioral segmentation Recommendations Next-best-action Einstein AI

02 Marketing Cloud & Journeys

Automated, omnichannel journeys that reach people and convert.

Salesforce Marketing Cloud Journey Builder Automation Studio Email Studio Content Builder Contact Builder Email · SMS · WhatsApp Deliverability & QA

03 Engineering & Integration

The code and connections that make everything run.

AMPscript SSJS SQL REST & SOAP APIs ETL pipelines Marketing Cloud Connect Data Extensions

04 Data Cloud & Identity

One trustworthy customer record, feeding every personalized experience.

Salesforce Data Cloud Data Streams / DMOs Data Bundles Identity resolution Calculated insights Segmentation & activation Customer 360 Governance & compliance

Also in the toolbox

Other platforms & tools

Beyond the Salesforce ecosystem, I've delivered campaigns and integrations across a range of MarTech platforms.

Oracle Eloqua Adobe Marketo Adobe Campaign Classic BlueConic CDP A/B testing SPF · DKIM · DMARC JIRA

Let's talk

Need any of this on your team?

I bring the whole stack — from Data Cloud foundations to the personalized message that lands in the inbox.

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