Marketing Cloud Personalization

Marketing Cloud Personalization architect & consultant

Real-time, behavior-driven personalization with Salesforce Marketing Cloud Personalization (formerly Interaction Studio / Evergage). I design web and app personalization, behavioral tracking, recommendations and next-best-action on the SalesforceInteractions SDK.

Capabilities

What I deliver in Personalization

Move from static websites to dynamic, one-to-one experiences — architected, tracked and continuously optimized.

01 Personalization Architecture

Solution, sitemap, catalog and campaign architecture — the foundation real-time personalization is built on.

Solution designSitemap architectureCatalog configurationIdentity resolutionCampaign architectureTemplate architecture

02 Web & Behavioral Tracking

Capture the signals that drive personalization — page, click, CTA, cart, form, conversion and custom events.

Page & click trackingCTA trackingAdd-to-cartForm & registrationConversion trackingCustom events

03 SalesforceInteractions & Data Collection

Implement the SalesforceInteractions SDK, sitemap and catalog objects with validated, reliable data collection.

SalesforceInteractions SDKSitemap implementationCatalog objectsData layer integrationEvent validationDebugging

04 Personalization Campaigns

Web personalization, dynamic content and behavioral targeting with the right priorities, frequency and suppression.

Web personalizationDynamic contentBehavioral targetingAudience experiencesFrequency & suppressionCampaign analytics

05 Recommendations

Product, behavioral and affinity-based recommendations — cross-sell, upsell and recently-viewed, tested for lift.

Product recommendationsBehavioral recsAffinity-basedCross-sell & upsellRecently viewedRecommendation testing

06 Templates & Front-End

Custom experience templates with HTML/CSS, JavaScript and Handlebars — responsive, component-level personalization.

HTML / CSS templatesJavaScriptHandlebarsDOM manipulationResponsive experiencesComponent personalization

Related expertise

Salesforce Marketing CloudData Cloud / Data 360Marketing Cloud Next

Let's talk

Ready for real-time personalization?

I can architect and implement Marketing Cloud Personalization so every visitor sees the most relevant experience.

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