How I work
Every engagement follows the same disciplined path — a pipeline that turns fragmented signals into activated, personalized experiences.
Wire up every source — CRM, core systems, web, mobile and transactions — using REST/SOAP APIs, ETL tools and Marketing Cloud Connect, with secure, reliable data exchange.
Model the data in Data Cloud with Data Streams, Data Model Objects and Data Bundles, then apply identity resolution to build one unified profile per customer — a true Customer 360.
Build calculated insights and precise audience segments that power targeted, insight-led campaigns — all within governed, compliant data-sharing policies.
Launch personalized journeys across email, SMS, WhatsApp, web and app — with real-time recommendations and next-best-action driven by Marketing Cloud Personalization and Einstein AI.
What you get
Throughout every project I lead solution architecture, technical governance and stakeholder collaboration, then optimise for performance. The result is marketing infrastructure that's built to grow, compliant with your industry's standards, and tied to outcomes you can measure.
Data-sharing policies and validation built to meet banking-grade regulatory and data-governance standards.
Optimised data models and pipelines that stay fast and reliable as your audiences and channels grow.
UAT and production deployments handled end to end, keeping data configurations and live campaigns in lockstep.
Let's talk
Tell me where your customer data and marketing stand today — I'll map out the path to personalized, real-time engagement.