Marketing Cloud Next
Next-generation Salesforce marketing, built natively on the Salesforce Platform and Data 360. Marketing Cloud Next uses unified Data 360 segments, Flow Builder orchestration and Agentforce AI — I architect and implement it end to end.
Capabilities
Marketing Cloud Next changes the architecture — Data 360 becomes the audience foundation and Flow Builder the orchestration layer. I help teams adopt it with confidence.
Platform and org architecture — Data 360 integration, Business Unit strategy, permissions and environment design.
Audiences built on unified Data 360 segments and the Unified Individual — behavioral, calculated-insight and consent-based.
Scalable, personalized content and email using dynamic content, merge fields, AMPscript and Handlebars.
Customer journeys orchestrated in Flow Builder — audience and event triggers, decisioning, wait logic and monitoring.
Reach customers across every channel with unified data driving consistent, cross-channel engagement.
Profile- and behavior-based personalization, plus Agentforce for AI-assisted campaign, content and segment creation — governed responsibly.
Let's talk
I can assess your readiness and architect a Marketing Cloud Next implementation on Data 360 and Flow Builder.